Disney Fruit not as Stupid as It First Appears

Here's a CNN article mentioning that Disney will begin selling fruits and vegetables with Disney branding on it (i.e. Mickey, Goofy, Sponge Bob, etc.). It seems like a stupid idea but if you watched the NBC dateline segment called Food Fight you would have learned that kids overwhelmingly pick items branded with the characters they love.
First they offered the children cupcakes with either the American Flag or a picture of Spiderman or SpongeBob. The children always picked the SpiderMan or SpongeBob cupcake. Then they offered the children a plain cupcake or a banana covered with "spokes-character" stickers. Every single kid picked the banana[...] link

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