Capturing the Upside

Clayton Christensen gave a great talk at the Open Source Business Conference 2004
called Capturing the Upside.
How can I beat powerful competitors? Companies should look for situations where they can introduce disruptive innovations that harness asymmetries of motivation. In other words, they should pick the fights that powerful competitors either cannot or will not contest. They can do this by either seeking out non-consumers who will welcome a simple product or by launching an attack on the low-end of an incumbent's market among customers the incumbent is actually happy to lose.
By the way, IT Conversations has lot's of great talks like this you can download for free (although I think registration is required).


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