So Google buys YouTube! I read the rumours, but didn't believe it. Google video is so much better. If Google would have waited a few more months it would just implode anyway (or Yahoo! would have bought it). Then I read that YouTube signed a deal with Universal, Sony BMG and CBS, well that sweetens things a bit, maybe. Truth be told, I have no idea why YouTube had become so popular compared to say, Google Video. Whatever the reason, YouTube got a great deal of the market and is a prime place for Google to advertise. Also, Google's purchase may have happened solely so that it's arch rival, Yahoo!, did not buy YouTube, and thus become the defacto leader in online video. In either case, online video is immensely popular and important and now Google is the leader, by far.