Business: Setting a Price

Joel Spolsky has a good article on setting a price a product, and whether you should set a price - or should you segment your market. The part I liked was:
Effectively I am willing to accept a lower price now in exchange for creating grassroots support. I see the low price of FogBugz as being an investment in advertising that I expect will pay off many times over in the long run.
via del.icio.us

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