Other forms of evolution

Evolution of Conditioner Bottles
It's happened to me more than once that I got home from shopping and I picked up a bottle of conditioner instead of a bottle of shampoo. Conditioner bottles have evolved to look more like shampoo bottles, and get taken instead. I'm sure some time in the past, some designer created these two bottles of shampoo and conditioner because they looked nice together on the shelf. All of a sudden the sales people noticed a large increase in the sales of their conditioner. Bottle designs that confuse the consumer ended up selling more. These designs end up having more stickiness, until the entire population of conditioner bottles is like their shampoo brethren.
Evolution of Microwave Ovens Consoles
I remember when we got our first digital microwave oven from Panasonic. To start it up you had to press the "power" button 4 times to get "high", then press the minutes and second buttons, and finally start.
I look at microwaves now and they just assume "high", if you want something lower you have to press a power button before. Now when you press the minutes or seconds it goes ahead and starts the microwave at the same time - no need for the silly "start" button.
Evolution of Supermarket Food
Michael Pollen's book describes how supermarket foods have evolved to select foods that, in the end, makes us buy more food. These foods are mostly empty calories with a high glycemic index which makes us hungry for more of the same.


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